What is the Feature Prioritization Matrix?
A 2×2 of customer benefit against build cost. Quick wins ship first to build momentum; major features are sized and sequenced; nice-to-haves are parked; and expensive features with little customer value are killed before they enter the backlog. The priority score weights benefit at 65% and ease at 35%.
Priority Score = (Customer Benefit/10 × 0.65) + ((10 − Build Cost)/10 × 0.35) × 100
Fill the form below to generate your results:
Add a new feature
5
5
Current features (4)
Build Cost
2
Customer Benefit
7
Build Cost
8
Customer Benefit
9
Build Cost
3
Customer Benefit
4
Build Cost
9
Customer Benefit
3
Saved filters
Top-priority feature (score 73/100)
Prioritization Matrix
Quick Wins – ship next sprint
High Customer Benefit · Low Build Cost
Major Bets – plan a release
High Customer Benefit · High Build Cost
Nice-to-Haves – backlog
Low Customer Benefit · Low Build Cost
Cut – remove from roadmap
Low Customer Benefit · High Build Cost
Ranked features
| # | Name | Customer Benefit | Build Cost | Score |
|---|---|---|---|---|
| 1 | Saved filters | 7 | 2 | 73 |
| 2 | AI-assisted onboarding | 9 | 8 | 66 |
| 3 | Dark mode toggle | 4 | 3 | 51 |
| 4 | Custom workflow builder | 3 | 9 | 23 |
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