What is the Product Prioritization Matrix?
Map each product (or product line) on market opportunity against feasibility. The matrix highlights where to double-down, where to pilot, and which products to sunset – with a priority score that weights opportunity at 65% and feasibility at 35%.
Priority Score = (Market Opportunity/10 × 0.65) + ((10 − Feasibility Risk)/10 × 0.35) × 100
Fill the form below to generate your results:
Add a new product
5
5
Current products (4)
Feasibility Risk
3
Market Opportunity
9
Feasibility Risk
6
Market Opportunity
7
Feasibility Risk
8
Market Opportunity
3
Feasibility Risk
2
Market Opportunity
5
Core SaaS platform
Top-priority product (score 83/100)
Prioritization Matrix
Invest Now – proven, high upside
High Market Opportunity · Low Feasibility Risk
Pilot & Learn – high upside, risky
High Market Opportunity · High Feasibility Risk
Maintain – small, easy bets
Low Market Opportunity · Low Feasibility Risk
Sunset – low upside, hard
Low Market Opportunity · High Feasibility Risk
Ranked products
| # | Name | Market Opportunity | Feasibility Risk | Score |
|---|---|---|---|---|
| 1 | Core SaaS platform | 9 | 3 | 83 |
| 2 | Self-serve free tier | 5 | 2 | 61 |
| 3 | Mobile companion app | 7 | 6 | 60 |
| 4 | Legacy on-prem suite | 3 | 8 | 27 |
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Now sequence the features inside your top product.Open Feature Prioritization Matrix →
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